Additional Privacy & Marketing Disclosures
Last updated: October 30, 2026
This Additional Privacy & Marketing Disclosures Notice (“Notice”) supplements the Big Z Fabric Privacy Policy and provides further information about our marketing activities, advertising technologies, customer information practices, automated technologies, and third-party service providers.
Big Z Fabric (“we,” “us,” or “our”) operates an ecommerce business serving individual consumers, wholesale customers, and other business customers.
This Notice applies to information collected or processed through our website, online store, marketing activities, customer communications, wholesale relationships, promotional events, and related business operations.
This Notice should be read together with our main Privacy Policy, which describes our general privacy practices, your rights, and the choices available to you.
The information we process and the technologies we use may vary depending on how you interact with our services, your location, and applicable legal requirements.
1. Additional Information We Collect and Use
In addition to the categories described in our main Privacy Policy, we may collect and process information associated with:
Customer and wholesale relationships: Customer contact information, purchasing history, business names, wholesale applications, business contact details, customer classifications, purchasing preferences, and eligibility for wholesale pricing or other customer programs.
Website and shopping activity: Products viewed or searched, shopping cart activity, checkout interactions, purchase history, referral sources, website navigation, and interactions with our online services.
Marketing and advertising: Advertising interactions, campaign attribution information, marketing subscription preferences, customer segments, promotional engagement, and information used to evaluate marketing performance.
Customer communications: Information provided through contact forms, customer service inquiries, support tickets, telephone communications, email correspondence, and other interactions with our business.
Business development: Information obtained through wholesale inquiries, trade shows, business outreach, publicly available business sources, lead-generation services, and other lawful sources.
Events and promotions: Information provided through promotional registrations, contests, surveys, trade shows, sponsored activities, and other marketing events.
We may combine information collected through these sources to maintain customer relationships, fulfill orders, improve our services, personalize customer experiences, conduct permitted marketing activities, and support our business operations.
We may maintain customer records resulting from purchases even when a customer has not created a separate login account.
2. Advertising, Audience Matching, and Marketing Analytics
We use advertising and marketing technologies to promote our products, reach potential customers, measure campaign effectiveness, and improve the relevance of our advertising.
Depending on the services involved and applicable privacy requirements, these activities may include:
Personalized advertising: Presenting advertisements based on customer interests, purchasing activity, interactions with our website, or other relevant information.
Remarketing: Advertising to individuals who have previously visited our website, viewed products, interacted with our advertisements, or engaged with our services.
Customer-list matching: Providing customer identifiers, such as email addresses or telephone numbers, to advertising partners to match customer records with accounts maintained by those partners.
Audience creation: Developing customer segments, custom advertising audiences, similar or lookalike audiences, and other groups based on purchasing behavior, customer characteristics, or interactions with our services.
Advertising measurement: Measuring website visits, purchases, conversions, advertising engagement, and other activities to evaluate and improve advertising campaigns.
Cross-platform advertising: Coordinating advertising and promotional activities across websites, mobile applications, marketplaces, social platforms, and other advertising channels.
AI-powered advertising platforms: We may advertise through search engines, social networks, marketplaces, conversational AI services, AI-powered discovery platforms, and other digital advertising channels. Depending on the platform and applicable law, advertising activities may involve contextual targeting, customer audience matching, conversion measurement, and other advertising technologies. We may provide permitted customer identifiers or conversion information to advertising partners for these purposes, subject to applicable privacy choices and legal requirements.
Customer identifiers used for advertising matching may be hashed or processed through other matching technologies. Such measures do not necessarily make the information anonymous.
We may share or otherwise make available relevant information to advertising and analytics partners for these purposes, subject to applicable laws and privacy choices.
Although Big Z Fabric does not sell customer databases for direct monetary payment, certain advertising-related disclosures may constitute a “sale,” “sharing,” or processing for targeted advertising under applicable privacy laws.
Where applicable, you may exercise your right to opt out of these activities through our Privacy Choices page.
Additional information about your privacy rights is available in our main Privacy Policy.
3. Cookies, Tracking Technologies, and Conversion Measurement
Our website and authorized service providers may use cookies, pixels, tags, application integrations, APIs, and similar technologies to operate our services and understand how customers interact with them.
These technologies may support:
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Essential website functionality, shopping carts, and checkout operations.
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Website analytics and performance measurement.
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Advertising attribution and conversion tracking.
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Personalized advertising and remarketing.
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Customer segmentation and product recommendations.
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Marketing campaign optimization.
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Fraud prevention, security, and service improvements.
Information may be collected through a visitor's browser, website integrations, or server-side connections between authorized technology systems.
Depending on the technology involved, information may include device identifiers, IP addresses, website interactions, shopping activity, purchase events, advertising identifiers, and related technical information.
We use Shopify's privacy and consent-management features to provide applicable cookie choices based on regional requirements.
Certain nonessential tracking technologies may require consent or be subject to other restrictions depending on your location.
Where required, we seek consent before using such technologies. We also honor applicable privacy choices and opt-out requests in accordance with legal requirements.
Your choices: You may manage applicable cookie preferences through the consent controls presented on our website. You may also exercise applicable advertising-related opt-out rights through our Privacy Choices page.
Some website features may not function as intended if certain technologies are disabled.
4. Marketing Communications and Customer Relationship Management
We use customer relationship management and marketing automation systems to manage customer communications, maintain business relationships, and provide relevant information about our products and services.
These systems may support:
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Promotional email campaigns and newsletters.
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Product announcements and special offers.
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Abandoned checkout reminders and related promotions.
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Customer segmentation and personalized recommendations.
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Wholesale communications and business development.
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Customer service and support communications.
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Trade show follow-ups, promotional activities, and sales outreach.
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Management of marketing preferences and subscription records.
We may collect business contact information directly from individuals or through business inquiries, trade shows, authorized service providers, publicly available business sources, and other lawful sources.
Email marketing: Where required by law, we obtain appropriate consent before sending promotional emails. Customers may unsubscribe from marketing emails using the instructions included in those messages.
Text message marketing: We may send promotional text messages, including cart reminders and related offers, to individuals who have provided the consent required by applicable law. Recipients may opt out using the instructions provided in those messages.
Customer records and marketing preferences: Unsubscribing from marketing communications does not automatically delete your customer record or information retained for other lawful business purposes.
We may retain information about consent, subscriptions, and opt-out requests to honor customer preferences and meet applicable legal obligations.
We may continue to send non-promotional communications related to purchases, customer accounts, order fulfillment, customer service, or other legitimate business matters.
5. Third-Party Service Providers and Automated Technologies
We use authorized third-party service providers and business partners to operate our business, deliver products, provide customer service, conduct marketing activities, and improve our services.
Depending on the services provided, these parties may include:
Ecommerce and technology providers: Platforms supporting our website, online store, customer accounts, checkout processes, and related applications.
Payment and fulfillment providers: Authorized payment processors, shipping carriers, logistics providers, and other services involved in processing and delivering orders.
Marketing and advertising providers: Platforms supporting advertising, customer-list matching, marketing automation, audience creation, analytics, and campaign measurement.
Customer relationship and support providers: Systems supporting customer communications, support tickets, sales activities, wholesale relationships, and business outreach.
Business operations providers: Authorized employees, contractors, administrative personnel, consultants, and professional service providers who require access to relevant information to perform their responsibilities.
Promotional and customer engagement providers: Services supporting product reviews, customer benefits, promotional programs, surveys, contests, events, and related activities.
Business and promotional partners: Organizations involved in authorized marketing collaborations, sponsored events, or other commercial activities where information sharing is appropriate and permitted by law.
AI-assisted business operations: We may use internally developed or third-party artificial intelligence tools, automated workflows, and related technologies to assist with customer service, order management, marketing, advertising, business analysis, administrative tasks, and other operational activities.
These systems may process information relevant to their assigned functions, including customer records, order information, customer communications, support conversations, and business transaction data.
Where personal information is provided to external AI technology providers, we seek to apply appropriate access restrictions, contractual protections, and data security measures consistent with applicable law.
We seek to limit access to information reasonably necessary for the relevant business purpose and apply appropriate safeguards where required.
Third parties may process information on our behalf or, where disclosed and legally permitted, for their own purposes.
6. International Processing and Data Retention
International processing
Big Z Fabric operates in the United States and serves customers internationally.
We may use authorized service providers, contractors, technology platforms, and business partners located outside the United States.
Accordingly, personal information may be accessed, stored, or processed in countries other than the country where it was originally collected.
Where required by applicable law, international transfers are subject to appropriate legal safeguards.
Additional information about international transfers is provided in our main Privacy Policy.
Data retention
We retain personal information based on the purposes for which it was collected, the nature of our relationship with the individual, applicable legal requirements, and legitimate business needs.
Factors influencing retention may include:
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Maintaining customer accounts and transaction histories.
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Processing orders, returns, and customer service inquiries.
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Supporting ongoing wholesale and business relationships.
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Maintaining appropriate accounting, tax, and business records.
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Complying with legal obligations.
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Resolving disputes and enforcing agreements.
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Honoring privacy requests and marketing preferences.
Customer and transaction records may be retained for extended periods where reasonably necessary for legitimate business purposes or legal obligations.
Information associated with marketing subscriptions may remain in our customer systems after an individual unsubscribes, subject to applicable privacy rights and retention requirements.
Individuals may request access to, correction of, or deletion of personal information as described in our main Privacy Policy.
Privacy Rights and Contact Information
Your privacy rights, available choices, and procedures for submitting requests are described in our main Privacy Policy.
You may also use our Privacy Choices page to exercise applicable advertising-related opt-out rights.
For privacy questions or requests, contact:
Big Z Fabric
Email: support@bigzfabric.com
We may update this Notice to reflect changes in our business operations, technology, or applicable legal requirements. Updates will be reflected in the date displayed at the beginning of this Notice.